From the album Live It Down - Single
This is about the curse of turning your life into material. Ballgame wrote something real about someone he loved, it blew up, and now he's stuck watching crowds sing his confession back to him while the person it was about is gone. The song isn't mourning the relationship. It's mourning what happens when you make your mess public and can't take it back.
You could talk about a flame, oh, when the wick runs down / You could talk about a game, that's all rolled out
The speaker lists safer metaphors he could have used instead of whatever he actually said. He's cataloging all the ways he could have been vague, which means he wasn't.
You didn't love me, like the rain, oh, when it's coming down / When you hear them scream along, all the world around
The grammar splits two ways. Either 'you didn't love me the way rain falls' or 'you didn't love me, and also rain is falling now.' The ambiguity makes the accusation softer and meaner at the same time.
You could try to write again, the song is over now / You could talk about a friend, or a wannabe clown
He suggests writing about something else, but this entire song proves he can't. The creative block he's describing is happening while he's actively writing about it.
What you gonna write about now?
This line repeats nine times across the song. It reads like a taunt at first, maybe something the ex said to him. By the end it sounds like his own panic, asked to no one.
When you hear them scream along, all the world around / How you ever gonna live it down?
The crowd singing his pain back to him becomes the real problem. He turned private damage into a hit, and now he has to perform his own shame forever. That's the trap he can't escape.
Ballgame would probably say this song is about losing someone. It's more about losing control of the story. The real shame isn't that the relationship failed. It's that everyone knows exactly how it failed because he told them, and now he has to keep telling them.